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Why Not The Box?

The ads make it look soooo easy! Mix these two bottles together and plop it on your head and Boom! You'll have gorgeous, glossy, glamorous hair! In the privacy and convenience of your own bath room. Or kitchen. And it's a lot less expensive too! Sounds great! Sign me up! But then you go to see your stylist for a trim and maybe you hear something along the lines of: Box color is soooo bad for your hair. You should let me do your color! But why? Well, to be honest, for some people box color works just fine. As in many things related to hair, it depends on the circumstances. And I'm going to let you in on a little trade secret I learned from an industry educator for a major brand which has both