A little while ago, while conversing with a client, I was asked what might prompt me to decline a customer's request for service. You see, we were talking about marketing and how I've come to realize that I don't really want absolutely everyone in my chair. Rather, my marketing is built around the idea that there is a type of client with whom I prefer to work and there are certain types of work that I prefer to do. I market with an emphasis on these ideals. So, if I prefer to balayage a beautiful ombre on long flowing hair, does that mean I can't/won't cut that sassy pixie you're asking for? Does that mean that I won't accept clients who are not the absolute ideal of my target demographic?